Artwork

We normally request that your artwork is sent to us as an editable Adobe illustrator .eps or .ai file, with all fonts converted to outlines, and with all colours identified by it's pantone reference if needed. Artwork can be emailed directly to us so we can have our Graphic Designer prepare an artwork approval form, from which you can approve the size and positioning of your logo and in most cases a visual of how it will look on your chosen product.

If you are unable to supply us with an editable .eps or .ai file, don't worry as we can accept artwork in the following formats:

• Adobe Portable Document - (File Extension: .pdf)
• Adobe illustrator CS3 or lower - (File Extension: .eps, .ai)
• Encapsulated PostScript Files - (File Extension: .eps, .ps, .prn)
• Adobe Photoshop CS3 or lower - (File Extension: .psd, .tiff, .bmp, .jpg, .gif)
• QuarkXpress 4 or lower - (File Extension: .qxd with all fonts and images supplied)

Some common terms that may help explain the processes

EPS File
EPS stands for "Encapsulated Postscript",  a sophisticated file format for capturing precise image and text information. EPS files are the most reliable method for communicating and preparing finished artwork.

Font
The term used to describe a complete typeset from a particular typeface style. Examples of these include Helvetica, Times New Roman, Arial, Verdana etc.

Pantone Matching System (PMS)
An industry standard color scale used to precisely match colors for printing. Each color has a specific unique coded number indicating instructions for mixing inks to achieve the desired colour. It is a standard format used throughout the world.

4-color Process
The system where a color image is separated into 4 different color values by the use of filters and screens (usually done digitally). The result is a color separation of 4 images, that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (red), yellow and black, reproduces the original color image. These four colors can be combined to create millions of colors.

Camera-ready Art
Artwork that is black and white and has very clean, crisp lines that make it easy to scan and suitable for photographic reproduction. Generally supplied as vector based graphics in eps format.

Imprint Area
The area on a product, with specific dimensions, in which the imprint of the desired logo or design is placed.

Paper Proof
Impression of type or artwork on paper so the correctness and quality of the material to be printed can be checked. The least expensive is a regular black and white faxed or emailed pdf or paper proof although we can arrange for full colour proofs as well..

Pre-Production Proof
An actual physical sample of the product itself produced with the desired logo or design and sent for approval before an order goes into full production.

Production / Lead Time
The amount of time required to produce and delivery your promotional products or gifts, once your order has been received and approved. Standard products with a single color print can usually be delivered within 7-10 working days. Custom or personalised products and those with multi-color imprints may require longer production time.

Set-up Charge
This is the industry standard fee charged for the creation of screens, foil blocks, embroiderey tapes, die stamps or laser tools which applies to most products. This cost covers the first order you place with us and is often reduced with repeat orders if all of the circumstances are identical ie: size, colours and brading methodology